Search Engine Optimization is a powerful tool that can benefit most of the business. However, there are some industries that need it more than others. In this article we will have a look at those sectors, for which a well-made SEO is an absolutely must-have.
- Local businesses
Business such as restaurants, barbershops, dental clinics, home repairs services, lawyers, etc. They need local SEO. Below we illustrate it on example of a dental clinic.
If somebody needs a dentist, he or she will look for a trusted specialist in the area. Nobody wants to travel for hours just to get their teeth done. You know it from your own experience. If in need of dentist people would search for “dentist near me” or “dentist in Miami” etc… you get the point. You need local SEO
Competition in dental industry is fierce, few clinics can compete for patients from one area. Luckily the demand is big, but still without local SEO you are losing clients.
It is essential to set Google My Business Profile. That’s how people would find you on the internet, along with your contact panel, location and reviews.
Apart of that you should take care of your website. In order to get positioned higher in Google you need to have accessible, mobile friendly page with some quality content and backlinks.
Content and backlinks are closely correlated with each other. You should create quality content about your industry and services, in form of blog posts, videos or articles.
If the content is good, it can be shared by other people and increase your traffic. What’s even more important in local strategy, it will present you as an expert in the field and your location’s leading clinic. Remember that dental health is very important for people and they are willing to pay a lot for the best service.
All of that wouldn’t work if your services are of low quality. One of the most crucial factors that affect the decision-making process of people looking for dentists, are reviews. If you offer best quality services, do not worry. Reviews in this case will only boost your traffic.
- Online shops
As online shops exist on the internet, SEO for them is more of necessity than an option. Local SEO wouldn’t be useful in this case, the competition is way bigger, but so is the demand.
Existing on the internet has some solid advantage over “offline” business presence. You are not limited by location and can sell almost anything. There is a high chance that sooner or later you will find people keen to buy from you.
However due to the competition present on the internet you would need good SEO strategy in order to sell enough.
There are some basics of SEO which you need to take care of in order to appear on the top of SERP. The bad news is that your competition has probably taken care of their SEO as well.
The good news is that you can outrank them, if you are willing to invest time and money in your shop.
In order to rank higher than your competitors you would need to do the SEO strategy that’s better than the one they have. There are some very basic steps of every tactic. Those are: research, content creation and promotion.
If you research your target audience and keywords better, you can rank for different searches popular among your clients. You can provide content that will better suit their interest and get more backlinks.
Use your social media to promote your content and products, improve your brand image and try some game changing marketing strategies such as influencer marketing for example.
- New industries/low competition industries
The worse mistake anybody in a new/low competition industry can make is assume that it’s going to stay the way it is forever. The truth is that if there is a low competition industry, soon somebody will spot it and enter the sector. Quite quickly more and more players can enter the game and suddenly your industry is filled with competitors.
That’s why you need to start your SEO as soon as possible. If somebody enters your industry, they will have a hard time competing with you in SERP, if you have already spent years creating content and brand image as leader in the field.
If you enter new sector with few competitors, you need SEO to outrank your competitors as soon as possible.
