In the vast online market, it is not easy to land on the first page. Competition in almost every industry is enormous and most of your competitors are probably already hiring SEO agencies to boost their traffic and online visibility.
The problem is that when you look for good SEO company you will find hundreds of them, every single one claiming to be the best. You need to understand that choosing wrong agency may really harm your company. So how to make sure that we pick the right one? The one that will help us outrun competition and increase the traffic?
In this article we prepared for you some tips which will help you recognize good agency from the bad one and get to know the risks related to your choice.
Why choosing the right agency is so important?
Let’s start with analysis of the risks, to which we expose our enterprise while working with bad SEO agency.
- Waste of money – the wrong agency may just fail to position our website or cause it to get ranked even lower than before. They might destroy our brand image after we have already paid them. Spending money on “service” that causes us harm is definitely not worth it. Simple as that.
- Black hat practices – some companies will promise you very quick results. It is possible that these agencies are using black hat techniques which are aiming in achieving quick traffic, but they are banned by Google. They can create link farms for example and artificially improve your positioning. Google fight with these practices as it aims in providing viewers with the most quality content in the first place. Considering common updates of Google algorithm that uses bots to crawl and index every website, these black hat practices are most likely to get detected. When Google detects them, it can punish your page by placing it on one of the last pages or even ban it totally.
- Competition – this is quite obvious but probably most of your competitors hire SEO agency. You need the one that is better than theirs. If you choose company with poor performance, you simply wouldn’t get positioned higher due to better SEO of your competitors. Even if the company is following only Google approved practices. You need a team of experts in the field, aware of every SEO detail.
How to choose the right SEO agency?
Now as we know why it is so important to choose the right company, we can have a look at some factors that will help you choose the best company.
- Clear message – the right SEO agency will provide you with information about their SEO work. You should know what they do to increase your traffic and evaluate if these are all Google approved practices.
- Communication – professional companies will provide you with monthly updates and audits, so you can see what they have been doing and what is the progress. You should also get access to analysis of your website performance, before and after cooperating with company. Therefore, remember that SEO that abide by laws and is stable in long term usually needs between 6 to 9 months to deliver significant results.
- Strategy – good SEO company should have good, detailed strategy based on your business specifics and current market situation. They would communicate with you and develop the perfect tactics. This requires in depth keyword, market and competition analysis among others.
- Wide range of services – company that offers more than basic SEO is the one that gives you advantage over competition. You should look for companies that can also handle your digital marketing, social media management, content marketing, Google Ads, website and online shop design among many others. If you hire agency it is simply the best option if they handle every aspect of your online presence at once. Wide range of services is also a sign of the agency professionalism and expertise. It takes a lot of experience, knowledge and skills to handle all these factors.
- Experience – This is really important in todays competitive environment. The best way to find out if you company is experienced is to look at their customers success stories and reviews.
Finding the right SEO agency is difficult, but worth the effort. If you choose good company, you can establish long-term mutually beneficial partnership and ensure that every aspect of your online presence is constantly handled, monitored and improved by the team of experts.
