People say that you can find everything on Google. In modern world this statement is very accurate. If you are a business owner, one thing that you will most certainly encounter there is competition. In this online market the key to success and overtaking your competition is traffic.
Generating traffic not only influence your conversions, it also improves your positioning which generate even more traffic. This process if done properly, is a long- term investment in your website and sales. So, let´s answer the most important question here: how to increase website traffic?
- Organic traffic.
The most efficient and natural way of increasing your website traffic is to focus on attracting organic views. Organic traffic is all about users that visit your website, because they have found it or have been looking for it specifically. Users that are on your website because of for example Google Ads are not organic anymore.
We know that people are more attracted to organic traffic factors than they are to ads. Therefore, it is a great way to boost your website positioning without spending too much. Let´s have a look at the most effective techniques that can generate us more organic traffic:
- CONTENT CREATION is one of the most effective ways to generate more traffic. Companies should write blog articles connected to their services or sector so person interested in related topic can find the answer on their website and potentially turn into customer. If your company have a quality and informative content, it’s website can be referenced by others generating more traffic and building links naturally, which improves positioning.
In order to write a post that will generate as much traffic as possible we should firstly conduct a detailed research of the audience we want to target and the keywords they tend to use. We can also see some patterns in most successful posts of our competition and draw conclusions.
We should aim to produce a lot of content in order to maximize increase in traffic and take advantage of featured snippets, which are important factor that Google takes into account while positioning your website. In order to “acquire” the snippets we should implement in our content questions and answers. It can be done through FAQ. It is important to formulate the question in the same way that average user would, so it becomes our key phrase. The answers should be clear. This type of content can increase our traffic significantly.
- SOCIAL MEDIA MANAGEMENT can be the source of majority of traffic your website gets. In social media your company can create more personal relations with customers and encourage them to interact with it. Social media is the place where people share the most. A successful social media campaign can be shared multiple times and generate a lot of traffic
Many people nowadays spend most off their free time in social media so it is an opportunity you cannot ignore. That’s why you should be constantly present there and actively promote your business as that’s how you can really encourage them to visit your website. Keep in mind that content you post in social media should be really engaging to actually catch people’s attention.
- LOCAL SEO is an absolutely must-have for any enterprise on a local level. Most Google searches are local and even if they are not, Google usually automatically adjust them to user’s location. If you want to get more traffic and dominate local market you need to take advantage of it. It is believed that in positioning of local business Google value social media website and content, reviews and links.
- HIRE SEO AGENCY if you are serious about increasing traffic on your website. SEO agency can handle not only all the points mentioned above but also much more. Its main goal is to improve your positioning in Google and generate more traffic. It is the best way to seize every opportunity possible and maximize increase in traffic that your website can receive.
- Direct traffic
Organic traffic is generated mainly through searches, while direct one is understood mainly as ads, such as Google Ads or direct links for example. While it is proven that organic traffic is more effective strategy, company that wants to maximize their results might consider handling every aspect of SEO that can generate more traffic. Direct traffic has some advantages over organic one, the most significant one is that quite often a view end up being turn into sale.
