Everybody needs to visit a dentist from time to time. People care about their teeth, so they are willing to spend significant amount of money on them. Big demand and big money – sound like perfect business opportunity. It can indeed be very profitable but the way to the top is hard. Not only because of expertise and skills you need to have in order to provide the best service to your customers. The problem is the fierce competition in a relatively small market.
Dental clinics are local businesses. In recent years majority of customers have started to look for local services on the internet. Few renewed and well positioned dental clinic can take majority of patients not leaving place for others. In the modern world you can have the best skills, but if you are not visible in the search engines it won’t help you increase the traffic received by your business.
In modern world you need to make a name for yourself through online presence. With a winning tactic you can still competes with other clinics and become major player in your location. This winning tactic is SEO.
Local SEO strategy for dental clinic.
Keywords.
Keywords are the first thing you need to think about. What is the first action a person does when experiencing any oral issues. Well, it depends. You can have people afraid of dentists and those who know it’s best to contact specialist straight away.
Thanks to SEO, even those who would normally refuse to visit your clinic at all cost will benefit your website positioning. Let’s see how to approach them and why keywords are so crucial at this stage.
Over 75% of adults are afraid of dentists. For some of them this fear might be so strong that they will do anything to not visit your clinic. However, they are likely to search for their symptoms in internet, and you need to target them with your content.
You should make an informative and professional blog, in which you will write articles connected to most popular search queries in dental industry. Use long tail, well researched keywords. Your content will not only boost your authority, SERP positioning and backlinks. It can encourage people to visit your clinic as you have presented yourself as an expert in the field.
That’s how you build a dental brand image.
Positioning.
Another aspect of keywords is your positioning. You need to use keywords relevant to your local audience. Think and research how are they looking for your services. Use local keywords such as” dentist near me” or “dentist Birmingham” as well as the long tail ones such us “professional pediatric dental clinic in Boston”.
If you already have your keywords, it’s time to develop your Google My Business profile. That’s what you need to rank in the first place and from there customers can access your website, contact you, see your location and book appointments.
Your Google My Business profile will also show the audience reviews of your services. Highly important factor in dental industry, after all nobody would visit a clinic with bad ratings. In order to get good reviews, apart form providing great service, you can encourage people to rate you if they are satisfied.
If there are some bad reviews under your profile, make sure to answer them. This will show your audience that you really care about them.
If your Google My Business profile is ready, you can start working on positioning it. In order to do that you need good website and quality backlinks.
Website development is part of technical SEO and it is best to hire professionals who can optimize every aspect of your website. In order to get backlinks, you should regularly post content on your blog and manage your social media.
Content.
Creating professional, yet friendly image in social media will be of great help in dental industry. This way you can reduce the dentist anxiety among your audience and encourage them to trust you and visit your clinic.
Attractive content in your social media can also greatly improve your local backlinks and brand image. Write about the hottest news in the industry to get links from high authority websites. This is the winning SEO strategy for dental clinic.
