When it comes to SEO everybody knows that content is the king. It is true but these days we should pay some extra attention to video content in particular. The truth is that right now video is the best content strategy, much more efficient than blog articles or graphics.
Current trend in our behavior caused us to prefer videos over other types of content. It is not surprising as each day millions of companies fight for our attention online. When people are bombarded with this amount of information, they start to ignore 90% of them and only notice the ones that can somehow draw their attention.
Videos are usually more attractive. They offer more stimulation to our brain: sound, image, movement on the screen. In this article we will look at some statistics highlighting importance of video content in SEO.
The importance of YouTube
These days you simply cannot ignore YouTube in your SEO/marketing strategy. Keep in mind that Google have bought YouTube so the data from this platform is in the reach of search engine bots, which can use it for positioning.
In fact, YouTube is the second largest search engine used in the world and receives around 1 billion visits every month. In addition, almost half of the internet population is on YouTube.
Ok, now that we know that you should definitely use YouTube, we will give you some basic tips to position yourself on this platform. Quite important due to big competition which doesn´t surprise on the world second biggest search engine. Let’s have a look:
- MAKE A RESEARCH of your competition and target audience. See some of the most popular videos, try to look for a pattern that works well in your industry. Find characteristics of popular videos with plenty of likes and comments. When you know them, implement them in your videos. The number of likes and comments under your video will influence your positioning in YouTube so focus on it.
- ATTRACTIVE VIDEO DESIGN is also very important as people tend to choose the video based on how interesting the title and thumbnail is. Thereby you must remember that your content must match the title in order to get positive reviews.
- CONTENT should provide some value to the viewers. First 10 seconds of your video are crucial, try to attract viewer from the very beginning. Your videos can provide information about industry, be part of your marketing campaign The most important thing is that they need to be interesting and visually attractive. 68% of YouTube first page results are in HD.
Those are the 3 basics that you absolutely need to know. Positioning yourself on YouTube is important as 10% of the most popular videos for your keywords are getting 79% of all traffic.
Video content in SEO
To outline importance of video content in SEO we need to think of the way in which Google position our website. We know that some of the most important factors are backlinks and the time users spends on our website. Videos are commonly shared and without a doubt influence the time spent on our page. That would be enough to convince ant marketing professional to implement videos in company’ strategy.
In fact, it’s enough to look and some data to realize that videos are the future of content:
-65% of customers have visited the company’s website after watching their video
– Blog posts with video have a 53x higher chance of ranking on the 1st page of Google.
– Video has an 11,000:1 probability of making it to the 1st page of Google. Text based results have a 500,000:1 probability of making it to the 1st page.
As you see not having a video on your website drastically reduces your chances of good positioning and left you unnoticed around competition benefiting from it. In order to outrun your competitors, you would need some quality video content, preferably more than one.
Creating videos is time consuming but doesn’t necessarily have to be too expensive. You can use some simple apps if your content is engaging. Therefore, remember that people are exposed to variety of video content daily so it would be perfect if you could afford to invest in your video content’s quality. Especially when you consider that video content is predicted to represent 82% of all customer traffic.
Videos are important, but without proper management, strategy and well-done SEO work you still wouldn’t stand out in the market. You need to combine every factor and do it as well as possible.
