Everybody would like to see their company’s online traffic grow over night. Nevertheless, some things in life require time and SEO is one of them. Businesspeople from around the world often wonder why it takes so long.
They might even think that the agencies are taking advantage of them or not putting the real work. However, in fact it is quite contrary.
SEO is a long process. If you do encounter agency which states that they can deliver results very fast, do not trust them. There are some good reasons for that.
First of all, if they assure you of instant results, then they are not telling you everything. Yes, your site may experience significant growth really fast, but it will shortly loose it and get positioned lower than before and can even get banned completely.
Black and white hat SEO techniques
It is possible to increase traffic and positioning very fast thanks to the use of black hat techniques. Those are SEO actions banned by Google, any site caught using them will be penalized. New Google AI is very good at detecting them so it’s not worth it.
Companies using black hat techniques are implementing banned strategies such us linkfarms. It means that they spam the links on external servers and artificially build your site authority.
While black hat techniques only give you short artificial growth, the white hat techniques deliver to you many long term, sustainable benefits.
White hat link building is a long and complicated process but very beneficial one. You acquire links through creation of high-quality content, which can be shared and linked by others. This way you also create your brand image and increase your traffic in the long run.
Obviously, it takes time to create enough quality content, wait for it to be read, shared and positioned higher. On average sustainable SEO takes between 4 – 12 months but it depends vastly on the niche and marketing conditions.
White hat techniques consist also of a proper optimization of your website and digital marketing among others, which improves your brand image and users experience on your page.
Viewer experience
The main principal for positioning is users experience. The websites at the top of SERPs are the ones that Google believes to be most relevant and valuable for visitors. It is impossible to create this kind of website overnight.
Black hat websites full of spammy keywords and links won’t be positioned well in a long term even without being penalized by Google. This is because one of the most important factors in positioning is the time which users spends on your website. If they immediately bounce back, it suggests Google that the website have no value and is irrelevant.
Google created competitive environment, motivating businesses to provide websites of best quality. Pages at the top of SERP’s have usually been developed for years, the team doing them has made in-depth research related to every piece of content they have. The design of these websites is easy to navigate and pleasant to look at.
In order to compete with them you need to use sustainable SEO techniques in a smart way. You can take some time and use opportunities they have missed such us keywords, target different audience etc.
How SEO being long process impacts your competitive advantage?
SERPs are extremely competitive environments. In addition, the whole process of SEO is not only long but also more complicated than it appears at first glance. These are surprisingly, conditions that can give you competitive advantage if you are patient and determined.
First of all, you are protected from new competitors. It is hard to enter the market and some of the businesses may lack patience. In SEO it is important to not give up, even if you don’t see results yet. Especially considering that in the near future internet is going to become even more important part of our lives, than it is right now.
When you combine the time, SEO takes with its complexity, you can clearly see why many won’t succeed in this harsh environment. For some it is simply too much to handle their company and SEO at the same time. Especially if they want their SEO to really be competitive.
You have another competitive advantage, and it is a big one. You are already on our website.
Yes, SEO is time consuming, but luckily you only need to wait as we are the ones that are going to fully focus on your clients online presence. In today’s competitive environment we are your weapon.
